Reach new audiences & build trust through protection
The power of life insurance helps you create deeper relationships with existing users, while opening the door to new ones.
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Over 50% of Americans are under-insured1
Wysh helps financial institutions begin to solve this problem and connect with the 106 million people in the U.S. without adequate life insurance1.
Make protection your competitive advantage
In today’s market, emotional value fuels retention and growth. Our solutions, like Life Benefit, help financial institutions attract new accounts, deepen relationships, and grow deposits — all by offering something customers actually want: protection.
Ipava State Bank proves protection leads to growth
Ipava saw measurable growth after embedding Life Benefit into their deposit accounts. Protection created a clear point of differentiation, encouraging new deposits while inspiring existing customers to keep accounts active, and add more over time — proving insurance is more than a benefit, it’s a growth engine.
7%
Increase in Deposit growth2
4.8%
Growth in avg. account balance2
Reach new audiences with Wysh
Our powerful tools help you offer more, build trust, and grow – without slowing you down.
Life Benefit
Embed life coverage directly into user behavior like saving, spending, or rewards
Strengthen emotional loyalty with benefits users actually value
Insurance as a Service
Go to market faster with Wysh as your licensed insurance fronting partner
Leave the heavy lifting to us, including carrier requirements, compliance, and claims
Wysh Intelligence
Project account loss and revenue exposure from aging demographics
Make smarter growth and retention decisions with real-world insight
Ready to get started?
Learn about how our insurance solutions can help you achieve your goals.
Meeting request confirmed in 1 business day
Presentation tailored to your institution and goals
All your questions answered in one brief meeting
1) Scanlon, James T. et al “2022 Insurance Barometer.” LIMRA.com, LIMRA and Life Happens, 25 Apr. 2022, https://www.limra.com/en/research-abstracts-public/2022/2022-insurance-barometer. 2) Data provided by Wysh Life and Health Insurance Co. and Ipava State Bank, based on internal analysis of performance data from January through June 2025.