Credit Unions
Give members more than a place to save — give them a reason to stay
Wysh helps credit unions strengthen loyalty by embedding life insurance into everyday member experiences that enhance trust and engagement.
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World Business Outlook
Your mission is people. Ours too.
Our insurance solutions are designed to strengthen relationships and protect your members, now and for the long run.
Why credit unions shouldn't overlook life insurance
Life insurance is more than just a nice-to-have for your members — it's a strategic growth lever for credit unions to unlock non interest revenue and encourage deposit growth.
Individual life insurance policy sales grew 4% in the first half of 20251
More than 40% of Americans say they lack adequate life insurance coverage1
44% of customers are interested in buying insurance from their financial institution2
Your members need protection. Your institution needs new sources of non-interest income.
Life insurance does both.
Wysh helps you offer protection that drives growth
Modern insurance solutions designed to serve your members and grow your credit union.
Unlock new revenue
Generate new, scalable revenue streams with insurance solutions that enhance your current product offerings.
Build user loyalty
Offer meaningful protection and position your credit union as a true financial partner.
Capture untapped audiences
Grow your member base with products built for underserved and younger audiences.
Boost long-term engagement
Drive lasting member engagement through protection that strengthens trust and connection.
Purpose-built products for credit union growth
From embedded life insurance to data intelligence, these Wysh solutions help you unlock new growth while protecting the members who matter most.
Unlock non Interest Income
We partner with you to promote Term Life coverage to your members
As a part of our Producer Program, our team will provide you will all the marketing tools necessary to sell our insurance products to your members.
Co-branded landing pages
Marketing email templates
In-branch posters and signage
Social media assets
Build loyalty through protection
Offer built-in life insurance that rewards your members for saving
Life Benefit embeds life insurance into deposit accounts to help credit unions add value and retain members.
Add protection automatically to qualified accounts — no application or sign up required
Reinforce member loyalty by tying benefits to their deposits
Differentiate your offering in a competitive market
Encourage members to save more, stay longer, and feel more valued
Protect your portfolio with smarter insight
See how demographic shifts and member mortality impact your deposits
Wysh Intelligence offers you demographic insights and mortality modeling to help you plan smarter.
Quantify potential deposit loss due to member mortality
Reveal revenue risk tied to aging populations
Prioritize protection strategies with data-driven planning
Wysh’s products for credit unions
Powerful tools to help you differentiate, retain users, and scale — without slowing your team down.
Life Benefit
Embed life coverage directly into user behavior like saving, spending, or rewards
Strengthen emotional loyalty with benefits users actually value
Producer Program
Earn new recurring revenue by referring users to Wysh’s term life insurance offering
Launch fast and engage your audience with ready-to-use marketing tools
Wysh Intelligence
Project account loss and revenue exposure from aging demographics
Make smarter growth and retention decisions with real-world insight
Ready to get started?
Learn about how our insurance solutions can help you achieve your goals.
Meeting request confirmed in 1 business day
Presentation tailored to your institution and goals
All your questions answered in one brief meeting