Life Benefit

Enhance deposit offerings with the benefit of life insurance

Increase new accounts with built-in life insurance — no underwriting, opt-ins, or extra sign-ups.

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Most Innovative Insurance Product
World Business Outlook 2025
Best Embedded Finance Solution
Brand Review Magazine 2025

Offer life insurance on any deposit account

Life Benefit unlocks the power of protection for all your deposit accounts. This protection grows with your customer’s account balance, giving them security and a reason to increase deposits.

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Life Benefit is driving real results for our partners

Within 6 months, partners see measurable growth after adding Life Benefit — from increased deposits to stronger retention. Discover what’s possible when protection meets purpose.

2.5%
Increase in total deposits1
25%
Reduction in marketing cost to gain deposits1
9-year
Average age drop in new accounts1
7%
Deposit growth with no promo rates2
4.8%
Balance growth from existing customers2
25%
Increase of those with $100,000+ in deposits2
For ISB, this kind of protection isn’t just a financial tool—it’s peace of mind. Knowing our customers have something in place, even if it’s modest, makes a difference for families and future planning. It gives our customers another reason to stay and even grow their balances. That’s a win for everyone.
Ryan Baker
EVP and CFO, Ipava State Bank

Adding Life Benefit is fast & easy

No sign up or implementation fees - 3 easy ways to add Life Benefit to your product
Implementing Life Benefit is designed to be simple. Most implementations can be completed in as little as 4-6 weeks. With 3 different methods available, you can choose how Life Benefit’s is integrated into your organization’s existing monthly reporting process and systems.
No Code
Manually upload an existing product report
Low Code
Build an automated reporting solution
Core Integration
Pull/Push data to your banking core
Life Benefit is also pre-integrated with a number of existing banking platforms to make implementation even easier.

Life Benefit isn’t just a product — it’s a program

As a partner, we equip you with the tools, training, and support you need to succeed and get the most out of Life Benefit.

In-Market Promotion
Ready-to-use campaigns and creative assets
CSR Training
Frontline training and digital resources
PR and Awareness Campaigns
Ready-to-use campaigns and creative assets
Dedicated success team
Ongoing KPI reporting, trend insights, and cross-sell programs

Unlock additional non-interest fee income

Tap into the nearly $4 billion of annual term life premiums3 by cross-selling Wysh’s term life insurance. Earn highly competitive commissions and help your customers get more protection for their loved ones.

100%
ROI on Life Benefit through affiliate revenue4

Check out our FAQs

What is Life Benefit?

An embedded, no-cost life-insurance feature on deposit accounts that pays a lump-sum death benefit to a user’s chosen beneficiary if the user dies while covered. It’s fully administered by Wysh.

Do we need an insurance license to offer Life Benefit?

No. Wysh is the licensed carrier. Your company simply purchases the product so you can offer Life Benefit without needing an license.

How difficult is implementing Life Benefit?

Implementation is easy and straightforward, with most partners going live in 4-6 weeks. We handle any light code work with your team and offer marketing support to drive adoption.

How much coverage can we offer with Life Benefit?

Coverage is flexible. Most partners set a cap of up to $20k per customer, then pick a model that fits their strategy—percentage of balance, dollar-for-dollar match, a fixed “bonus” amount, or a hybrid of these. You define the rules and unlock triggers; we automate the rest behind the scenes.

Ready to get started?

Learn about how our insurance solutions can help you achieve your goals.
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Meeting request confirmed in 1 business day
Presentation tailored to your institution and goals
All your questions answered in one brief meeting
1) Data provided by Wysh Life and Health Insurance Co. and Peoples Bank, based on internal analysis of deposit and account trends from Jan–Apr 2025.  2) Data provided by Wysh Life and Health Insurance Co. and Ipava State Bank, based on internal analysis of performance data from January through June 2025.  3) LIMRA: U.S. Life Insurance New Premium Exceeds $3.9 Billion in the First Quarter 2025.”LIMRA, 21 May 2025.  4) Based on Wysh’s internal data and partner program results as of September 2025