Banks & financial institutions
Power banking growth with modern insurance solutions
Build trust and deliver lasting value with life insurance solutions that protect customers and strengthen your core offerings.
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Your bank customers want insurance from you
Today’s consumers want more than checking and savings from their financial institutions. They want simple, convenient financial protection. Insurance is the key to meeting this demand — helping you build trust, strengthen relationships, and drive growth.
44%
of consumers are interested in getting insurance from their financial institution1
63%
higher retention among customers enrolled in insurance1
Make insurance your growth driver
Wysh helps banks and financial institutions leverage insurance as a powerful growth tool through flexible life insurance solutions.
Build customer loyalty
Offer meaningful financial protection that strengthens long-term relationships.
Drive lasting engagement
Deliver ongoing value that keeps customers active and engagement high.
Unlock new revenue
Generate new revenue streams with insurance solutions that enhance your current offerings.
Capture uptapped audiences
Reach younger, underinsured Americans with by offering the protection they need.
Turn protection into a deposit growth advantage
In today’s competitive market, interest rates alone aren’t enough to win and keep customers.
Life Benefit helps you:
Differentiate your deposit offerings with built-in protection
Strengthen customer loyalty with protection they value
Drive lasting deposit growth with a benefit that rewards engagement
Life Benefit is driving real results for our partners
Within 6 months, partners see measurable growth after adding Life Benefit — from increased deposits to stronger retention. Discover what’s possible when protection meets purpose.
2.5%
Increase in total deposits2
25%
Reduction in marketing cost to gain deposits2
9-year
Average age drop in new accounts2
7%
Deposit growth with no promo rates3
4.8%
Balance growth from existing customers3
25%
Increase of those with $100,000+ in deposits3
For ISB, this kind of protection isn’t just a financial tool—it’s peace of mind. Knowing our customers have something in place, even if it’s modest, makes a difference for families and future planning. It gives our customers another reason to stay and even grow their balances. That’s a win for everyone.
Ryan Baker
EVP and CFO, Ipava State Bank
Unlock non-interest income with term life insurance referrals
Tap into the market of nearly $4 billion of annual term life premiums4 by cross-selling term life insurance through our Producer Program. Earn highly competitive commissions while helping your customers get more protection for their loved ones.
100%
ROI on Life Benefit through affiliate revenue5
Future-proof your strategy with smarter risk insights
As older customers pass away, their deposits are often withdrawn or transferred, resulting in account losses and reduced revenue.
Wysh Intelligence enables you to:
Identify at-risk accounts using predictive demographic and mortality modeling
Take proactive measures to preserve deposits
Plan for sustainable growth
Wysh’s products for banks and financial institutions
Powerful tools to help you differentiate, retain customers, and scale — without adding complexity.
Life Benefit
Embed life coverage directly into user behavior like saving, spending, or rewards
Strengthen emotional loyalty with benefits users actually value
Producer Program
Earn new recurring revenue by referring users to Wysh’s term life insurance offering
Launch fast and engage your audience with ready-to-use marketing tools
Wysh Intelligence
Project account loss and revenue exposure from aging demographics
Make smarter growth and retention decisions with real-world insight
Ready to get started?
Learn about how our insurance solutions can help you achieve your goals.
Meeting request confirmed in 1 business day
Presentation tailored to your institution and goals
All your questions answered in one brief meeting
1) The Financial Brand. “The Truth About Bank Insurance: 4 Myths, Debunked.” Mark B. Egan. July 30, 2025, https://thefinancialbrand.com/news/banking-products/the-truth-about-bank-insurance-4-myths-reconsidered-191254. Accessed 13 Oct 2025. 2) Data provided by Wysh Life and Health Insurance Co. and Peoples Bank, based on internal analysis of deposit and account trends from Jan–Apr 2025. 3) Data provided by Wysh Life and Health Insurance Co. and Ipava State Bank, based on internal analysis of performance data from January through June 2025. 4) LIMRA. “LIMRA: U.S. Life Insurance New Premium Exceeds $3.9 Billion in the First Quarter 2025.” LIMRA, 4 June 2025, https://www.limra.com/en/newsroom/news-releases/2025/limra-u.s.-life-insurance-new-premium-exceeds-$3.9-billion-in-the-first-quarter-2025. Accessed 13 Oct 2025. 5) Based on Wysh’s internal data and partner program results as of September 2025.