Bring the Power of Insurance Protection to Banking.

Giving consumers a greater reason to save.

The Problem

Today’s Banking Incentives Are No Longer Cutting It

Interest rates and convenience are no longer enough to attract and retain deposits. A century of offering the same thing has resulted in an oversaturated market with institutions offering the same bland benefits.

How do you transcend the competition and attract and retain more deposits?

The Solution

Life Benefit from Wysh

Life Benefit gives your account holders what they want – financial peace of mind. We are reshaping how consumers bank by encouraging a protection-focused approach driven by never-before-seen financial benefits.

Here’s How It Works

Life Benefit will embed micro life insurance coverage equal to 1-10% of account holders’ deposits and sit above their account balance. The benefit is paid directly to the account upon the account holder's death.

Life Benefit – Improving consumer deposits with financial protection

Data Tells Us

Americans want Life Benefit

106 Million

Americans are uninsured or underinsured.²

73%

Of those surveyed would open an account with a 5% Life Benefit if their APY was matched.¹

82%

Of participants would choose an account with Life Benefit over an account that credits 15bps of APY more.¹

61%

Of participants would set up Direct Deposit to activate a Life Benefit of $500.¹

75%

Of Americans surveyed that bank digitally would choose an account with Life Benefit over a traditional account.¹

The Value of Life Benefit

Capture New and Retain Existing Customers

Adding Life Benefit gives you an additional lever to pull, and subsequently additional flexibility, as interest rates rise and fall - bring true innovation to a 150+ year old product.

Create Cost Savings Opportunities

Adding Life Benefit provides additional versatility for managing your deposit cost and unique differentiator as you navigate crediting costs through rate changes.

Low Implementation Lift

Massive innovation with low implementation lift. Life Benefit utilizes existing procedures and can be implemented in as little as 30 days.

Help Close America’s Insurance Gap

Capture more than 106 million Americans that are not adequately protected. ²

About Us

Who is Wysh?

Wysh is an AM Best A- Rated Life Insurance Carrier

Life Benefit is reinsured by Gen Re.

Wysh is a subsidiary of Northwestern Mutual.

Get in Touch with Us

Interested in learning more about Life Benefit from Wysh? We love talking about our product and the future of financial protection. Simply submit this form and someone from our sales team will reach out to schedule a call.

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