Individuals
Business
Life Benefit by Wysh

Enhance Deposit Offering with the Benefit of Life Insurance

Embed up to $20,000 in micro life insurance to any deposit account without the need for underwriting, opt-in or sign-up.
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We Partner with Banks, Credit Unions and Fintechs

The Value of Life Benefit

Capture New and Retain Existing Customers

Break out of a sea of sameness with a unique differentiator that adds a new layer of value to deposits.

Improve Cost of Funds

Additional versatility as you navigate cost of funds and crediting costs.

Low Implementation Lift

Implement in weeks, not months with a low-code approach and utilizing of existing procedures.

Help Close America’s Insurance Gap

Capture more than 106 million Americans that are not adequately protected.3

Unlock the Power of Protection

Here’s How It Works

Financial institutions are struggling to differentiate, manage costs, and appeal to younger audiences – all while seeking innovative ways to create value.

The Award Winning Solution

Life Benefit embeds up to $20,000 of micro life insurance coverage equal to 10% of an account holder’s deposits and increases or decreases as deposits change each month. The benefit is paid directly to the account upon account holders death.

Awards and Recognition
Best of Show
Best Embedded Finance Solution for Banks, Credit Unions & Financial Institutions
Best Designed Financial Product
Best Insurtech Solution
Best Embedded Finance Solution

Adding Life Benefit is Easy

No sign up or implementation fees - 3 easy ways to add Life Benefit to your product
Implementing Life Benefit is designed to be simple. Most implementations can be completed in as little as 4-6 weeks. With 3 different methods available,  you can choose how Life Benefit’s is integrated into your organization’s existing monthly reporting process and systems.
No Code
Manually upload an existing product report
Low Code
Build an automated reporting solution
Core Integration
Pull/Push data to your banking core
Life Benefit is also pre-integrated with a number of existing banking platforms to make implementation even easier.

What Our Partners Are Saying

The ability to integrate Wysh’s Life Benefit seamlessly and swiftly into our platform was remarkable. Their Life Benefit solution has added value for our members allowing them to build protection for their family as they are building investments for their child’s future and simultaneously increasing the value of the UNest membership.

- UNest Chief Operations Officer

What Our Partners Are Saying

We believe Life Benefit from Wysh will be a game-changer. It's not just about offering insurance; it's about providing our members with peace of mind while simultaneously improving our deposit strategy. It's a win-win solution we're proud to offer.

- Benjamin Maxim, Chief Innovation Officer, Michigan State University Federal Credit Union

What Your Potential Customers Are Saying

Wait. This has personal relevance to me. I'm a double-amputee cancer survivor and single mom. I cannot buy life insurance anywhere. Are you saying that I can get some life insurance for my family with this?

- Prospective Life Benefit Customer
Data Tells Us

Americans need more protection

106 Million
Americans are uninsured or underinsured.3
49%
of Black and Hispanic communities lack adequate coverage.4
27%
of non-management role workers have access to employer sponsored life insurance.4

Americans want Life Benefit

82%
of participants would choose an account with Life Benefit over an account that costs 15-20bps more.1
20%
lower acquisition costs in digital programs.2
70%
of participants will take action to upgrade to full coverage.1
About Us

Who is Wysh?

Wysh is an AM Best A- Rated Life Insurance Carrier

Life Benefit is reinsured by Gen Re.

Wysh is a subsidiary of Northwestern Mutual

Schedule a Demo

Get in touch and discover how Life Benefit can help enhance your deposit strategy.
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